God news for DINKs...ABC has selected the Happy Endings stars to lead a Pilot on DINKS (as we know Double Income, No Kids).
Apparently, the comedy is about a 30-ish year old couple who lives life in between having kids and living single without them. We have seen numerous attempts to portray the DINK lifestyle and do it in a way that DINKs and non DINks alike care about, but can they pull it off? We saw the Double income no kids movie produced about 2 years ago by producer Sole Productions, but it has only premiered in a few cities and lacks much reality or enough cleverness to keep most of us engaged, and it comes off as pretty negative. So, how are they going to pull it off? We think that the biggest opportunity here is to appeal to a broader audience than just DINKs. Perhaps they will try to appeal to parents by making a mockery of DINKs, maybe they will try to pull in an aspiration play where the TV watching parents can dream about the old days. Whatever they do, it's a 50/50 chance that this will take off. For the sake of DINKs and getting the attention our group deserves, we hope it does. What do you think? Do you think a prime time show like this can really take off in the mainstream? Or is it a pilot waiting to crash and burn?
Good news...ABC has approved the Pilot episode of "DINKS (Double Income, No Kids)" starring cast and executive team members from Happy Endings.