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Who are DINKs really?

Dual Income No Kids couples (DINKs) are in a unique life-stage between singlehood and parenthood, and are one of the fastest growing demographics in the U.S. and globally.  Couples are deciding to delay having kids, or not have them at all, resulting in an increase in the average time in this lifestage by 4 times in the last 30 years.  Couples are becoming more engaged in making the most of their life today, by focusing on growth experiences such as travel, education, career and personal achievements.

DINKlife DINKs are unlike any other – they aspire for excellence and want the best life has to offer, and don’t have to sacrifice to have it all. They are two powerful individuals who have come together to create an undeniable force, committed to the same goal - having fun while getting ahead. They focus on the present in order to prepare for the future, but they don’t dwell on it. DINKs see life as an ongoing growth experience, are focused on themselves and friends and family around them, and continuously strive to make the most of now.

DINKlife DINKs are...

  • -ambitious and smart
  • -trendsetting first adopters
  • -spending more time shopping and traveling
  • -vested in this life-stage and all that comes with it

 The mindset of DINKLife DINKs

Aspirational, smart and upscale, but never stuffy. DINKs set the trends, not just by using the latest brands and gadgets, but by defining them. DINKlife is the face and the name for DINKs and your brand can be part of shaping the movement.

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+Welcome to DINKlife

Welcome to DINKlife

Part of a Dual Income No Kids couple? Whether you don't have kids yet or never will, this is our place to make the most of life as a twosome. 

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